Well, you may have likely already seen this pro-Obama ad since it has officially gone "viral" on the Internet. In case you haven't, you can check it out here. The ad is a recreation of a famous Apple computer ad from 1984 and spoofs George Orwell's famous book of the same title. The creator of the ad is unknown, suffice to say they are not a fan of Hillary.
The impact of the ad is up to interpretation for all who watch it. Personally I found it jarring, and I am not sure why, perhaps the imagery of the Big Brother esque Hillary and the powerful violent act of smashing the screen. Or it could be the symbolism of the hope that I feel Obama brings to a Democratic primary that is currently being led by one of the "same old" politicians. Only time will tell if Obama really is different, but ads like this continue the suttle full on assault on the "Hillary is inevitable" line of reasoning.
When you watch the ad, what do you feel? What emotions does it trigger? What is the message to you?
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2 comments:
The message I pick up the most is from the "subliminal message", or text on the screen.
Near the end, over Hillary's for head, text appears saying, "This is our conversation."
For me, that line took the cornerstone of her campaign's "branding" of "let's talk, let's chat, let's have a dialogue" and undermined it.
I had seen the commercial as a mac commercial...and the imagery is intense, powerful, and thought-provoking.
The broader message it sends is that control of the political process is slowly seeping out of the consultant grasp.
Keep up the good work.
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